Boring Business Crusade
Championing laundromats, car washes, and vending routes as overlooked cash-flow goldmines superior to risky tech startups.
Codie Sanchez
@codie_sanchez ↗Codie Sanchez is an investor, author of 'Main Street Millionaire', and founder of Contrarian Thinking, best known for evangelizing 'boring businesses' like laundromats and car washes as the ultimate path to financial freedom.
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Public persona
The short read
Codie mixes Wall Street dealmaking polish with roll-up-your-sleeves small business enthusiasm. Her public persona revolves around empowering everyday operators to buy cash-flowing 'boring businesses' rather than chasing fragile tech hype. She commands attention with high-energy walkthroughs of car washes, clear-cut M&A breakdowns, snappy financial checklists, and an unapologetic celebration of Main Street capitalism.
The dossier
What stood out
Observations drawn from public work, posts, interviews, and the way this person shows up online.
The S.O.W.S. Framework
Always on the hunt for 'Stale, Old, Weak, and Simple' legacy businesses primed for a digital payment overhaul.
Wall Street to Washers
Demystifying complex private equity terms and seller financing into bite-sized playbooks for aspiring micro-CEOs.
Contrarian Flywheel
Transforming newsletter musings and walkthrough clips into a sprawling media, holding company, and education ecosystem.
Stories featuring Codie Sanchez
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