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Four-panel chibi-anime comic in a grocery cheese aisle. A surprised shopper in a teal hoodie sees an original tan-and-white cow mascot with a mint bow looking sad inside a generic Cheese Wedges package and asks, “Why are you so sad?” The shopper kneels and asks what happened. The cow whispers, “Marketing told me to look sad.” In the final panel, a frantic marketing executive pushes the embarrassed cow back toward the package and shouts that the reveal comes after the engagement target, while the shopper stares deadpan.